Aug 01 2008
Do you short-hand the scriptures? Most of us do, I’m sure. We begin by finding a verse that means the world and all to us, and we adopt it as our motto. We quote it often, and it brings joy or encouragement to us. It reminds us that God has spoken into our lives, and His Word is the last word on the subject, whatever situation we are in.
Aug 01 2008
Mass marketing or brand marketing is the type of marketing that large businesses and corporations use. Its major purpose is to gain visibility for a product or business and to build the business brand.
However mass marketing is not a good approach for small business owners because:
To illustrate these four reasons, consider a television automobile advertisement.
