Jun 25 2009
Search Engine Optimization Myths
<p>Search engine optimization (SEO) is an emerging industry that is extremely complex and confusing, at first glance. But once you get past the blinding headlights of industry jargon and code, it is a helpful skill set to attain. Through the attempt to understand the specifics of SEO, several myths have developed that have grown legs. This is an attempt to shed some light on those myths and keep your SEO education on the right track. </p>
<b>1) New content always improves ranking</b>
<p>Lets set one thing straight: relevant, interesting new content will improve your ranking. But that is for the spiders to decide. If you post a new page of content a day, but it isnt relevant, interesting, or written well, then the spiders arent going to bump you up on the search engine results pages. New content will increase the frequency that spiders crawl, but if the food doesnt taste sweet, they will not finish the meal. </p>
<b>2) Flash kills SEO</b>
<p>Flash features on your website will not kill your overall ranking, but it does hurt it in the eyes of the search engine spiders. Spiders dont index flash because they cant read it. Any website that relies on flash exclusively is going to be hurt significantly. A touch of flash isnt going to hurt you, just use it sparingly. </p>
<b>3) Meta tags must be keyword rich</b>
<p>One of the basic black hat techniques is keyword stuffing in meta tags. It was also one of the first black hat techniques that surfaced in the early years of the Internet. The search engines found out pretty quickly and classified meta keywords as irrelevant in the ranking process. Meta titles and descriptions are still very important in rank position. Keywords are important in these elements, but never keyword stuff. </p>
<b>4) Buying links will get you banned</b>
<p>If the spiders determine that a link has been paid for, they will not count it towards the rankings. You wont get banned, but you are wasting your budget. </p>
<b>5) If the site isnt ranked on page one, SEO isnt working</b>
<p>SEO isnt about being ranked numero uno on Google, its about being found online and increasing revenue through being found. Its about delivering ROI. If your company obsessively focuses on being number one, then you are focusing on the wrong objectives. Page rank is important, but you can have a cost-effective campaign that lands you seventh on the first page that gets you more business than a budget-busting campaign that gets you first, but not enough conversions to cover the cost.
Search engine optimization is a fairly new industry that is constantly evolving. The environment is constantly changing, so what may be true now could be a myth tomorrow. It is important to stay current and educated on the topics that concern your business. </p>
<p>Volacci is the leading Drupal SEO company and very passionate about your online success in the future of SEO. If you dont have the time or capacity for SEO, you should invest in the services of a solid SEO firm. By the end of your contract with Volacci you will have at least as much additional business from your web site as you spend on our services… or we'll work for free until you do. </p>
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About the Author:
Ethan Luke. drupal seo – Volacci is a Drupal SEO company providing Marketing services to your Drupal website ranging from Search Engine Optimization, PPC Management, and SEM consultation.
Tags: black hat, first glance, flash features, gt 2, gt 3, gt 4, gt one, headlights, industry jargon, legs, lt, meta tags, myths, optimization seo, rank position, search engine optimization, search engine results, search engine spiders, search engines, specifics
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