Article-Business-Week.com

Return On Investment (ROI) is a fundamental business concept. It’s also something that every fundraiser needs to take into consideration.

A business investment consists of working capital, physical assets, and people’s time. ROI is the net gain that results from a business spending money and utilizing physical assets, along with the expenditure of employees’ time, in an effort to produce tangible profits.

So, the “investment” in a fundraiser consists of:
any up-front expenditures that are required
the costs associated with the assets that are utilized
the value of people’s time spent fundraising
Some key points about ROI in fundraising:

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