Jan 25 2008
What You Must Know About Writing Your Press Release
One thing that many people seem to forget is that for a press release to be effective, it needs to provide real news. Despite the overuse of the press release as a marketing tool, it’s still one of the most cost-effective ways to get your messages to influencers: web content producers, editors, reporters, and radio and TV producers.
Imagine you are watching the six o’clock news on your favorite TV channel. The news celebrity says, “XYZ Corporation today announced it will be releasing its first product, a high-speed, left-handed smoke shifter.”
How fast can you punch up another channel on your remote?