Feb 09 2008
Ppc - Learn Everything About Pay-per-click To Monetize The Website And Significantly Increase Traffi
Everyone talks about CTR, Page Impressions, Conversion rate and ROI in Pay-per-click. But, how many of us actually know what each term stands for and how are they helpful in significantly increasing the monetary value of your business?
Let us learn what each term stands for in PPC, and how are they calculated:
1. Campaign
2. Adgroup
3. Page Impression
4. Clicks
5. CTR (Click through Ratio)
6. Total Cost
7. CPC (Cost per Click)
8. Conversions
9. Conversion Rate
10. CPA (Cost per Acquisition)
11. ROI (Return on Investment)