Feb 01 2008
Look at links as online votes for your website. The more votes you get, the more popular your website is viewed by search engines and you enjoy higher rankings.
Each of those votes can have different ranks. If you get linked to from a very popular site more of that strength is passed on to your site. Just like running for office in the real world. Getting that backing from a labor union is much more valuable than getting your next door neighbors vote.
Jan 25 2008
One thing that many people seem to forget is that for a press release to be effective, it needs to provide real news. Despite the overuse of the press release as a marketing tool, it’s still one of the most cost-effective ways to get your messages to influencers: web content producers, editors, reporters, and radio and TV producers.
Imagine you are watching the six o’clock news on your favorite TV channel. The news celebrity says, “XYZ Corporation today announced it will be releasing its first product, a high-speed, left-handed smoke shifter.”
How fast can you punch up another channel on your remote?
